Advertising Among Cannabidiol (CBD) Retailers in North Carolina: A Pilot Study

Abstract BACKGROUND: Cannabidiol (CBD) is widely available to consumers who report using it for health-related purposes. However, little is known about the marketing of CBD. This pilot study examined the content of CBD advertisements in brick-and-mortar retailers. METHODS: In November 2020, two trained data collectors conducted assessments in 13 brick-and-mortar CBD retailers in North Carolina. Advertisements were photographed, and the content was analyzed for product descriptors and health conditions for which CBD was promoted. RESULTS: All retailers displayed advertisements that