Community Health Workers as Social Marketers of Injectable Contraceptives: A Case Study from Ethiopia

Abstract Volunteer community health workers (CHWs) administered injectable contraceptives to women in the community for a small fee while providing counseling and referrals for other methods. Over nearly 3 years, more than 600 CHWs provided an estimated 15,410 injections. The model has the potential to improve sustainability of community-based distribution programs by incorporating social marketing principles to partially recover commodity costs and compensate CHWs. Authors: Karen Weidert, Amanuel Gessessew, Suzanne Bell, Hagos Godefay, Ndola Prata Affiliations: University of California at